Designing the movie night.

A website built around the movies.

I wanted the Cinépolis website to feel that way too.

I designed a bold, energetic consumer movie site built around current and upcoming releases. Instead of treating the catalog like a schedule, the movies became the experience: big imagery, easy discovery, clear showtimes, and a natural path from that looks good to let’s go.

The website had to do two jobs really well. Make people want to go to the movies, then make it incredibly easy to actually go.

Then came the complicated part: the seats.

The oversized reclining seats were part of what made the Cinépolis experience feel premium. And because seating was reserved, choosing your chair needed to become part of the online experience.

I designed the complete reservation flow, including an interactive theater layout where moviegoers could understand the auditorium, find available seats, select the exact recliners they wanted, and continue through ticket purchase.

It sounds simple now: click a seat, reserve it.

Behind that interaction were physical theater layouts, seat availability, showtimes, ticket selections, and checkout. I worked closely with the engineers to turn all of that complexity into an experience that felt straightforward to the person buying the ticket.

The work kept moving beyond the website.

After the core experience launched, I continued supporting Cinépolis with digital advertising for the site and creative for internal marketing.

That gave me the opportunity to carry the visual language we’d created for the website into more of the customer experience rather than treating each piece as a separate design project.

And eventually, the work followed people right into the theater.

Designing for someone already standing in the lobby.

I also designed the LED displays inside Cinépolis theaters that showed upcoming movies and showtimes.

That was a completely different UX problem.

Someone standing in a busy theater lobby doesn’t browse the way someone sitting at a computer does. The information needed to work from a distance and be understood almost instantly: what’s playing, when does it start, and can I still make it?

Same movies. Same brand. Completely different context.

One experience, a lot of screens.

Looking back, what I like most about this project is how many parts of the customer journey I got to design.

The website helped someone discover a movie. The reservation system helped them choose a showtime and their exact seat. The advertising brought them back. And the theater displays helped them make decisions once they were standing in the physical space.

I wasn’t really designing a website, a ticketing flow, an ad, and an LED display.

I was designing all the little moments between “What should we watch?” and “Our seats are right over there.”