Big picture.

Hands-on.

Design leadership.

Hi, I’m Jessica Colton. I’m a creative director and product designer based in San Diego.

I’ve spent more than 20 years designing, building brands, solving complicated problems, and collaborating with really smart people to turn ideas into great experiences.

Where I fit in.

I’ve worked in creative direction, brand, UX, product design, communications, marketing, and technology. I love leading creative teams, bringing out the best in people, and making good ideas even better together. I'm equally happy rolling up my sleeves and doing the hands-on work.

I love tackling a greenfield project from the earliest idea or stepping into something that already exists and figuring out how to make it clearer, stronger, and better. I'm just as comfortable shaping the experience and writing the copy as I am prototyping ideas or working alongside engineers to bring them to life.

Why that's valuable.

Having range has shaped the way I think about brands and products. Customers don't experience a company in separate disciplines. They experience the whole thing. The story a company shares should connect to the product, how it works, the way it looks, the language it uses, and all the little moments in between.

That’s the kind of work I love most, connecting the pieces and making the whole experience feel purposeful.

A new pace.

AI has made the creative process a lot more interesting (some good, some admittedly terrible). But combine 20+ years of creative experience with tools that enhance research, design, prototype, write, build, with the ability to move at a new pace, that's a game changer.

What excites me most isn't just the speed. It's the freedom to explore more ideas, push them further, test what works, and bring more perspective into every stage of the creative process.